SKUAA Decor Case Study
SKUAA Decor: Elevating Industrial Manufacturing into a Specified Trade Authority
The Commercial Bottleneck
Operating in the intensely competitive ceramic and laminate manufacturing hub of Morbi, SKUAA was trapped in commodity price wars. Fragmented physical sample books and an outdated digital footprint caused severe friction when architects, interior designers, and corporate real estate developers attempted to specify surfaces for high-ticket projects.
The Shipped Architecture
Neer Media re-engineered SKUAA’s entire market interface. We established an institutional brand identity and developed a high-resolution digital specification portal with multi-attribute filtering (finish, thickness, fire rating) and an automated sample dispatch pipeline tailored for commercial architecture firms.
Results
72% faster sample turnaround · 65% drop in onboarding friction · Non-discounted margins
