Care. Commerce. Connected.
NEER connected Newhair’s digital experience, screening, product discovery and care-team workflows. Tricho helps customers find their next step across the website, WhatsApp and voice. People retain control of the decisions that need them.
From the homepage to the shop and TriChana Daily Shampoo, the experience puts product information beside the next action.
Newhair needed a clear path from a customer’s first question to screening, product discovery and human care. Each step had to carry context across channels while respecting consent and permissions.
The screening journey brings questions, photo evidence and reports together. Findings need to reflect the limits of the available evidence, with qualified clinicians responsible for diagnosis, prescribing and treatment decisions.
We connected the brand experience, commerce, screening interfaces and care workflows around one journey. Tricho guides navigation, answers questions and helps people reach the next supported action across the website, WhatsApp and voice.
Staff can review the conversation and take ownership when human support is needed. Human ownership pauses automated replies. Clinical review, payment and fulfilment remain separate checks.
The work brings brand and digital experience, AI assistance, connected commerce and human operations into one system. It connects customer-facing interfaces with the team’s workflows, ownership and review boundaries.
The supplied showcase uses recorded English and Hinglish replies, a sample bag and a fictional report marked for clinical review. It does not place an order, open a live call or send a request to the care team.
